Walk into any barbershop today and you'll see shelves filled with grooming products. Matte clay. Pomade. Sea salt spray. Beard oil. Styling powder. Hair wax.
With so many options available, it's easy to feel overwhelmed.
The truth is that most men only need a handful of quality products to keep their hair and beard looking their best.
Matte Clay
Best for:
- Skin fades
- Textured crops
- Short hairstyles
- Natural finish
Matte clay provides strong hold without making your hair shiny. It's one of the most recommended styling products for modern men's haircuts.
Pomade
Best for:
- Slick back styles
- Side parts
- Pompadours
- Classic hairstyles
Pomade adds shine while keeping the hair smooth and controlled. Ideal if you prefer a polished finish.
Hair Wax
Hair wax offers flexible hold while allowing you to reshape your hairstyle throughout the day. Great for everyday styling.
Styling Paste
A versatile option that combines natural texture with medium hold. Suitable for almost every hairstyle.
Sea Salt Spray
Perfect for creating:
- Volume
- Texture
- Natural movement
Apply to damp hair before blow-drying for a fuller appearance.
Styling Powder
One of the easiest ways to add instant lift. Excellent for men with fine or flat hair.
Beard Oil
Beard oil hydrates both your beard and the skin underneath.
Benefits include:
- Softer beard
- Reduced itchiness
- Less dryness
- Healthier appearance
Apply a few drops daily.
Beard Balm
Beard balm provides:
- Light hold
- Moisture
- Shape
- Protection
Ideal for medium to long beards.
Beard Shampoo
Unlike regular shampoo, beard shampoo cleans facial hair without stripping away natural oils. Use it two or three times per week.
Which Products Do You Actually Need?
For most men, these five products are enough:
- Facial cleanser
- Moisturiser
- Matte clay or styling paste
- Beard oil
- Sunscreen
Start simple and add products only if they solve a specific need.
Barber's Tip: Buying more products doesn't guarantee better results. Choosing the right products for your hair type and lifestyle makes the biggest difference.
Ask Your Barber
Every hairstyle is different. The best product for a textured crop isn't necessarily the best product for a pompadour or curly hair.
A professional barber can recommend products based on your:
- Hair type
- Hair density
- Beard length
- Daily routine
- Styling goals
Visit Empire Barbershop for personalised grooming advice →
Frequently Asked Questions
What's the difference between clay and pomade?
Clay gives a natural matte finish, while pomade provides shine and a smoother appearance.
Is beard oil only for long beards?
No. Beard oil benefits short and long beards by moisturising the skin underneath.
Do I need styling powder?
Only if you want extra volume or have fine hair.
How often should I use beard shampoo?
Two to three times a week is usually enough.
What's the best styling product for a skin fade?
Most barbers recommend a matte clay or styling paste for a natural, textured finish.
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